The world is still reeling from the COVID 19 impact and is facing some big challenges when it comes to boosting up the economies that were heavily affected due to the pandemic. Many non-essential businesses were shut down or suspended for quite a long time and had to make do with restricted work hours and remote working solutions. And as many such companies had to move towards digitization rapidly and have been tapping into the potential that the online market can bring in.
While a business may have slowed down, this is not the time to despair. Physical stores have limited operating hours, and eCommerce, while still recovering, is experiencing a good level of growth as people tend to prefer online deliveries over in-store purchases due to obvious safety reasons.
Now is the time you can innovate and focus on making your eCommerce business flourish more than ever with the help of the best digital marketing agency. Let us tell you why.
There Is Lesser Competition Now
Companies try to make the best out of the situation, making several cost cuts, leading to a lesser marketing budget. As many companies put behind their marketing plans, you can use this chance to cement your consumer base further. You have to think long-term. After all, the pandemic will end someday, and the eCommerce sector will grow in leaps and bounds after that. Building a good consumer base now will help you be ready to reap the benefits when the market spikes later.
Investing in SEO now can get you a higher ranking at a lesser cost as there will be lesser competition. By earning a good ranking now, you can be well assured you will have much more leads than your competition when eCommerce picks up in the near future.
More People Are Online Now
The pandemic has considerably increased screen time among all kinds of people. With retail stores being shut down, people have consequently moved towards online services and online shopping for the most part. When you have a huge audience interacting online, what else could be the right to make yourself more visible?
Reports say that internet traffic has been up by 70% since the pandemic hit, and people are looking for online alternatives for every aspect of their daily life, including a large amount of online shopping.
SEO offers a huge potential for long-term growth, and satisfied customers will keep looking for your business once they find you online now.
SEO Is Not Time-Dependent
Unlike other marketing activities like TV ads or social media ad campaigns, SEO is not bound by any particular timing constraint. Once you build a good rapport and have earned an excellent ranking, you can bank on it for quite a long time. It is an inbound marketing channel that allows customers to find you in the first place.
As an eCommerce company working on the internet, being visible is very critical. As long as you get listed on the top results, you will have a continuous stream of new leads.
SEO is low risk and has very little chance of going wrong, unlike other traditional marketing campaigns.
Digital Marketing Is The Only Way Now
People are stuck in their homes and have little inspiration to go out and shop. The only way to reach the wider population is to reach them through the internet, where everyone is plugging in at least once a day. By investing in eCommerce SEO now, you stand a chance to reach a huge audience who will remember you.
Just make sure you are not insensitive to the people’s plight and make your content valuable and consistent. Try not to exploit the pandemic for your promotions but rather listen to your customers and create content to engage and help them.
SEO Has A High ROI
SEO is one of the marketing channels with high ROI for businesses. SEO comes as the perfect low-budget yet highly effective marketing tool that you can still use as you must already be taking some budget control actions given the pandemic situation.
Remember, about 95% of all search traffic goes into the first page of the search results. This stat alone could demonstrate how vital SEO is for an eCommerce business.
Succeeding now at SEO will give you good returns in the future once the market gets stronger.
please mention that SEO brings you organic (free ) traffic to the website.. no pay per click.. elaborate, plz.
SEO Can Be Tracked
SEO has always worked because SEO results can be objectively measured and tracked for progress. You make a keyword selection and optimize your content for the said keyword. Instead of making guesswork and assumptions about whether it actually works, you can easily check whether the SEO efforts you took brought in new leads or not. There are many free and paid analytical tools available to keep track of your SEO and further improve your SEO.
Running a business successfully is all about grabbing all the opportunities you get at the right time and making the best out of them. Be smart and invest in eCommerce SEO and take the help of a digital advertising agency now so you can be ready to face the market well after the pandemic as well. The competition is way lesser now, and digital marketing is the only way to reach your audience. And there is also the additional fact that SEO is not time-bound and helps you with long-term growth. Contact us today if you need our professional online marketing services or such..