Social Advertising

Stay Connected with your Target Audience

You know how fast social media is growing—but how can it help your company generate high ROI?

Social advertising can accelerate growth, awareness, and engagement. Showing people your brand’s personality and values is one of the best ways to connect with your target audience. Social media gives you the perfect platform, but requires a strategic, data-driven approach tailored to a brand’s audience and objectives.

With the majority of social media channels continually improving,
social ad spend -especially video, and particularly, mobile – has gone supersonic.

Get social advertising right and the rewards are exceptional!

There are multiple social media outlets, channels or platforms, the
largest of which are Facebook, YouTube, Instagram, Twitter, and
LinkedIn. Facebook still leads the pack with about 36.64% market share, followed by YouTube at 27.01%, Twitter at 6.82%, Reddit at 5.8%, and Instagram at 2.47%.

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Facebook & Instagram Ads

With more than 2.45 billion active monthly users, Facebook is the largest, most powerful social media advertising platform in the world. Users 65+ are the fastest growing group on the site. Millennials continue to join at a 2% yearly increase, but teens are decreasing use of it. This may be one reason that Facebook users are often high earners (about74%). 

Meanwhile, 72% of teens are on Facebook’s sister company Instagram, and about 75% of the site’s users are between the ages of 18-44. We can advertise on Instagram through Facebook to reach a varied audience.

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Why advertise on Facebook?

Facebook allows you to target your ads to the people who are most likely to want your product or service.

There are a lot of ways to target your ads on Facebook, besides categories like age, gender, or interests. To get the most out of your campaigns, it’s best to build your custom audiences by creating a “lookalike” campaign that targets users with similar profile characteristics to your customers, an effective way to identify and attract new traffic with high conversion potential.

At ApexReach, our experienced team of digital advertising specialists understand Facebook’s unique features, and how to maximize results for your company.

LinkedIn Advertising

LinkedIn offers 675 million monthly users, and over 30 million companies have a presence there, but what really sets it apart from other social media platforms is its audience. If your core target market is educated professionals with work experience, LinkedIn might just be your best bet. LinkedIn advertising is also the ideal platform for B2B marketing.

Top 5 LinkedIn Stats That Matter
To Marketers in 2020

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675 Million Monthly Users

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57% Of LinkedIn Users Are Men
43% Are Women

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30 Million Companies are on
LinkedIn

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an ad on linkedin can reach 12% of the world’s population

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Sponsored in mail has a 52% open rate, on average

Advertising on LinkedIn allows you to target the decision-makers in your market with ads that are directly relevant to their business pain points, putting your solution in front of the people who call the shots. 

To be effective on LinkedIn, you need to understand your audience and how to optimize your ads and targeting for maximum effect.

Are you trying to reach a professional audience? Contact us today.

Twitter Ads

According to a 2019 shareholder report, Twitter has 145 million monetizable daily active users. The US leads the world in Twitter use, with 30 million Americans using the platform daily. Japan and the UK are the next biggest users of Twitter. Although Gen X is the most likely cohort to be found on Twitter, 44% of 18 to 24-year-olds also use the site.

Twitter advertising runs on a pay-per-performance model where you only pay when you achieve your goal, whether it’s app downloads, site visits, etc. You can target specific words or hashtags to find users interested in your product or service—an advantage over Facebook, which offers topic targeting but not keyword use. Other options include targeting people who have interacted with certain tweets, or who follow a specific account that speaks to your audience. The cost-per-click can be as low as pennies in some cases.

Reasons to Consider Twitter Ads

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You Pay for Performance

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Keyword Targeting with Hashtags

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Tweet Engager Targeting

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Tailored Audiences

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Low Cost per Click