Fact: The number one result in Google’s search results has an average CTR of 31.7%, and is 10 times more likely to be clicked on than the result featuring in position 10.
Research shows that 90% of online searches are conducted by people who are at the end of the buying cycle. Search Advertising, also known as Paid Search, places ads on the search engine results page, using demographics and intent combined with advanced bidding techniques.
Done properly, paid search is a profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can waste a lot of money.
While Google Paid Search is certainly the largest paid search platform, it isn’t the only one out there. Bing, Yahoo, AOL, and even ASK also have paid search opportunities that can sometimes yield remarkable results.
Search Engine Market Share in the US
Google Ads is the largest PPC advertising platform on the planet, handling over 5 billion searches daily, so it makes sense that it should be your primary focus. It’s the most powerful platform, but it’s complex, making it easy for companies to inefficiently manage ad dollars. Managing these programs requires certified Google Ads experts. The objective is to attain the lowest conversion costs, highest conversion rates, and ultimately business growth.