First impressions are critical, so you need your landing page to simultaneously meet customer expectations, sell your product or service, and communicate trustworthiness and credibility.
Pull it off and you create a great user experience. Blow it and your chances of turning a click into a customer are next to zero.
It’s one thing to generate high-quality traffic — it’s another to convert. At ApexReach, we create eye-catching landing pages and perform rigorous tests that boost conversion rate by 300% or more for our clients. Overall, about half of landing pages are optimized for mobile, but 100% of ours are because we know the importance of mobile shopping.
Landing Page Statistics
You have only 7 seconds to make a strong impression.
The average landing page conversion rate is 2.3%.
Over 53% of web traffic is now mobile.
Only half of landing pages are optimized for mobile devices.
Nearly 9 in 10 consumers trust reviews and testimonials.
Viewers are 80% more likely to read content that features colorful visuals.
77% of landing pages are positioned as home pages.
Using videos on landing pages can improve conversions by 86%.
Putting multiple offers on your landing page can decrease conversions by up to 266%.