Process

ApexReach PPC Process

Three Stages to PPC Campaign Success

Created by certified PPC marketing experts, our PPC process is tailored to your organization’s goals.

Analysis & Strategy

We’ll research your business and competitors and review your existing marketing assets. Ad strategy is tailored to the needs of your business and your customers, creating a consistent, compelling campaign that combines the right keywords, ad messaging, and site experience to produce sales.

During this phase, we do the following:

  • Gain a complete understanding of your business
  • Review your website and marketing assets
  • Complete analysis of your PPC history (if applicable)
  • Develop the initial PPC strategy
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Analysis & Strategy

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We’ll research your business and competitors and review your existing marketing assets. Ad strategy is tailored to the needs of your business and your customers, creating a consistent, compelling campaign that combines the right keywords, ad messaging, and site experience to produce sales.

During this phase, we do the following:

  • Gain a complete understanding of your business
  • Review your website and marketing assets
  • Complete analysis of your PPC history (if applicable)
  • Develop the initial PPC strategy
appex PPC Strategy Visual

Campaign Setup

Our setup process will get us from a clear strategy to actively advertising. These are the tasks we will do during this phase:

  • Ads account/extension creation
  • Keyword research/selection
  • Mobile, desktop, and tablet configuration
  • Build proper campaigns: search, display, etc.
  • Build a comprehensive negative keyword list
  • Use of proper keyword categorization and matching options
  • Write compelling ad copy – multiple ads per ad group
  • Set budgeting tools
  • Ad timing/geographical targeting
  • Tracking code installation for Google analytics/PPC conversion

Ongoing Optimization

We perform step-by-step regular walkthroughs by experts working diligently to optimize and scale your campaign. We’ll see which campaigns, devices, landing pages, and even keywords drive your highest quality leads and revenue. Optimization includes:

PPC-Optimization-What-is-PPC-Optimization

Ongoing Optimization

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We perform step-by-step regular walkthroughs by experts working diligently to optimize and scale your campaign. We’ll see which campaigns, devices, landing pages, and even keywords drive your highest quality leads and revenue. Optimization includes:

Data Analysis

We continually analyze data, report findings, identify trends, and uncover opportunities to grow your business.

Quality Score

We assess and improve your Google quality score, which includes examining many factors such as your keywords, ad’s click-through rate, ad’s relevance to the consumer’s search query, ad copies, and landing page quality.

Attribution

We analyze your consumer’s path to conversion and attribute that to the right channels and strategies.

Conversion Rate

We analyze how users move through your site, what may be stopping them from completing a sale, and how we can improve.

Retargeting

For most websites, only 2% of their traffic actually takes the desired action before leaving. Retargeting aims to keep your products or services in front of those who left without converting.

PPC Success Metrics

How we Analyze and Improve your Campaign

  1. Google Quality Score
  2. Click-Through Rate
  3. Conversion Rate
  4. Cost per Conversion
  5. Conversion Attribution
  6. Wasted Spending Reduction